David aaker brand equity model example

David aaker brand equity model example
The Concept of Brand Equity – A Comparative Approach Aaker, David A., Measuring brand equity across products and Aaker’s brand equity model is used to examine the influence of brand
This was developed by David A Aaker, leading brand theorist, in his 1996 book Building Strong Brands. Aaker developed a planning model which outlines four dimensions of brand identity:Brand as productcan be a single product, or set of products, which will affect the type of associations of the brand that customers experience. For customers, the attributes directly related to the purchase or
Aaker’s Brand equity model. David A. Aaker. Aaker defines brand equity as a set of five categories of brand assets and liabilities linked to a brand, its name and its symbol. These can add to or subtract from the value that a firm’s product or service gives its customers, providing various benefits and value.
David Aaker’s Brand Equity Model Brand Equity Perceived Value Brand Awareness Perceived Quality Brand Associations Other Proprietary Brand Assets Reduced Sales And Marketing Marketing Plan Digital Marketing Facebook Marketing Employer Branding Business Branding Corporate Branding Brand Identity Design Branding Design
Sep 04, 2013 · Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, they can follow this roadmap to build and manage that potential value.
Mar 05, 2011 · Our study of brand equity and stock return is typical. A well-known fact in finance is that there is a strong relationship between earnings changes and stock prices. and attach your brand to it. Avon’s Walk for Breast Cancer is an example of a program that added energy for a brand that could never achieve it with products. David Aaker
Jun 02, 2018 · Brand loyalty Brand loyalty is brand’s currency as defined in Aaker Model of Brand Equity. Higher loyalty helps firms to reduce marketing costs. Also, loyalty is something which cannot be copied overnight by competition and therefore gives time to the firm to respond to any move by competitors.

WHAT IS BRAND EQUITY? BECAUSE BRANDING

Aaker’s Brand Personality Model A Modern Case Study
Jun 06, 2016 · BRAND EQUITY MODELS ARE AAKER MODEL KELLER’S MODEL BAV MODEL BRANDZ MODEL 2. The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to …
Nov 24, 2014 · AAKER MODEL: Brand as product Brand Identity System Brand as organization Brand as Person Brand as symbol Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
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Jan 16, 2017 · BRAND EQUITY So what is brand equity you ask? Well, Aaker defines brand equity as the brand assets (or liabilities) linked to brand’s name and symbol that add to (or subtract from) a product or service – so basically, to put it simply, brand equity derives from consumers perceptions of a brand, product or service.…
Brand identity should help establish a relationship between the brand and the customer by generating a value proposition involving functional, emotional, or self-expressive benefits.” (Aaker, 1996:68) Brand identity represents how the brand wants to be perceived, it leads brand …
7 Main Dimension of a Market Analysis (According to David A. Aaker) To take an example, with a high degree of rivalry, i.e., availability of more competitors in the market, price competition increases and market profitability declines. Organizations with high brand equity can weaken the channels power, as they dictate their terms
Jan 13, 2011 · David Aaker is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, From Fargo to the World of Brands, and Brand Portfolio Strategy.
In David Aaker’s pathbreaking book, Managing Brand As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage.

The Aaker Five-Dimensional Model of Brand Personality Marketing research carried out world-wide constantly reveal that consumers’ perceptions and expectations about brands are not limited to the functional characteristics and advantages of the branded products or services.
Sep 11, 2017 · As defined by David Aaker, brand equity is “the assets and liabilities linked to a brand name and symbol, which add or subtract from the value provided by a product or service”.
Attaining brand equity is the holy grail for an organization’s branding team. This can be tackled in various ways, including using two models developed by brand management gurus, Kevin Lane Keller and David Aaker.We take a look at these two brand equity models. Keller’s Customer-Based Brand Equity (CBBE) model
Jan 19, 2009 · In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how

Thankfully, if you did, you would realise that all these books and theories boiled down to a small number of central themes. Even more fortunate is the fact that these themes were captured with brilliant simplicity 25 years by a chap called David Aaker, in a chart he called his Brand Identity Planning Model. (Click to expand)
Dec 27, 2019 · What Is the Aaker Model? The Aaker Model is a brand blueprint developed by renowned marketing expert David Aaker. The model outlines how a company can attain brand equity. It also emphasizes the high importance of brand identity and offers unique solutions to build brand. The Aaker Model includes four different brand topics: awareness, loyalty, perceived quality and brand associations.
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …
Aaker Model Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness , brand loyalty , and brand associations. [10] The model outlines the necessity of developing a brand identity , which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image .
Dec 17, 2019 · One of the many types of research, tools, concepts in brand equity is the Aaker Brand Equity Model. Aaker Brand Equity model was developed by Professor David Aaker of the University of California. His model viewed the brand equity as a combination of brand awareness , brand loyalty and brand associations, which then combines with each other to finally offer the value provided by a …
Jun 09, 2017 · It’s been 20 years since Jennifer Aaker published her 1997 study ‘Dimensions of brand personality’ in the Journal of Marketing Research. Unlike a lot …
According to David Aaker, a marketing professor and brand consultant, the following are ten attributes of a brand that can be used to assess its strength, or equity: [1] Price premium: the amount a customer is willing to pay for one brand in comparison to other comparable brands
Attaining brand equity is the holy grail for an organisation’s branding team. This can be tackled in various ways, including using two models developed by brand management gurus, Kevin Lane Keller and David Aaker.We take a look at these two brand equity models. Keller’s Customer-Based Brand Equity (CBBE) model
Building Strong Brands by David A. Aaker Goodreads
According to Aaker brand equity model, we are able to associate the concept for building brand equity with the below five following points; Brand Loyalty. To establish the brand loyalty, the marketer has to create the unforgettable experience that offers distinct services and privileges to retain their guests.
Aug 05, 2019 · Branding 101 By David Aaker. By: madisonavemarketing. On: August 5, 2019. Brand equity also altered the perception of brand value by demonstrating that a brand is not only a tactical aid to generate short-term sales, but also a strategic support to a business strategy that will add long-term value to the organization. Brand Equity Model
Conclusión MODELO DE AAKER EL MUNDO DEL BRANDIG Los 10 Mandamientos de Aaker Activos y Pasivos de Marca. VALOR DE MARCA SEGÚN AAKER Un poco del autor Medidas de Lealtad Medidas de Calidad Percibida Medidas de Asociación Medidas de Conciencia Identidad Propuesta de valor Posicion – sarah clifford illustration pdf free download Apr 12, 2016 · Aaker’s brand equity model lists three ways of how brand assets create value for the customer. Firstly, brand equity can help a customer interpret, process, store, and retrieve a huge quantity of information about products and brands.
David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about both the models. Aaker’s Brand Equity Model. David Aaker defines brand equity as a set of assets and liabilities linked to a brand that add value to or subtract value from the product or service under that brand.
An Application of David A. Aaker’s Brand Identity Planning Model – A Case Study Approach. Survival of brands in emerging markets depends on strategic initiatives companies take. Brand identity development is an integral part of brand management.
Apr 12, 2016 · Aaker’s Brand Equity model. In his Brand Equity model, David A. Aaker identifies five brand equity components: (1) brand loyalty, (2) brand awareness, (3) perceived quality, (4) brand associations and (5) other proprietary assets. Aaker defines brand equity as the set of brand assets and liabilities linked to the brand – its name and symbols –…
Brand equity can play an important role between this adjustment of demand and supply. Aaker’s Brand Equity. In order to clarify the concept of brand equity, we use in this section of the website the marketing model of David Aaker’s Brand Equity. This gives a good insight into the individual forces that determine brand equity.
David Aaker states that the brand equity are form by loyalty, perceived quality, associations, and awareness in his book – Managing Brand Equity, published in the year 1991. He then proposed Brand Equity Ten as an effort to create a set of brand equity measures that could be applied across markets and products in the year 1996.
Apr 18, 2015 · Brand Leadership: Building Assets In an Information Economy [David A. Aaker] on Amazon.com. *FREE* shipping on qualifying offers. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s
Jul 06, 2015 · His model placed the foundation for creating meaningful and salient brand equity that could stand the test of time. Therefore, David Aaker’s “5 Key Elements for a Stronger Brand Equity” -which have been illustrated in a complete book- are: 1. Brand Loyalty This could be a reflection of customer attachment to a brand when faced with
To measure the power of the brand (brand equity) both Kelvin Lane Keller and David Aaker proposed different brand equity models. David Aaker’s brand equity model is based on the 5 brand equity components namely Brand Loyalty, Brand Awareness, Perceived Quality, Brand Associations, and Proprietary Assets that have been discussed above.
The Aaker Five-Dimensional Model of Brand Personality
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General
David Aaker Model_COKE – Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. David Aaker Model for Brand Building via Route 1 and Route 2
(Aaker, 1996) Brand loyalty is considered to be an asset, which is a part of the concept brand equity. The major asset categories of brand equity are brand name awareness, brand loyalty, perceived quality and brand associations. All these asset categories add value to the product. Brand
David A. Aaker considers that brand equity is “a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm/or to that firm’s customers”1. Although the assets and liabilities on which brand equity is based
Aaker sets three goals and just about achieves them: 1) Show managers how brand equity provides value, 2) Showcase examples of good and bad marketing and 3) Discuss how to manage brand equity. But, while Aaker explains brand equity by listing its components, the correlation between the parts and the whole is not clear – even with the ever
David Aaker INSEAD Knowledge. According to aaker brand equity model, we are able to associate the concept for building brand equity with the below five following points;, this bestвђ“selling text has been revised with new concepts and illustrative examples to strategic market management david a. aaker managing brand equity,.
Dec 10, 2018 · The brand vision model (the Aaker model) Seven of the principles in Aaker on Branding have to do with what he calls “brand vision,” which others (including Prophet) refer to as “brand positioning.” David says, “There’s a lot of things you can call …
Brand Equity Principles of Marketing [Deprecated]

Aaker Brand Equity Model The Brand Equity Model proposed
Mar 31, 2015 · David Aaker’s Brand Equity Model defines the five following brand equity components. Brand loyalty: The extent to which people are loyalty to a brand is expressed in the following factors: Reduced marketing costs (hanging on to loyal customers …
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Branding 101 By David Aaker madisonavemarketingwpb.com

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In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …
Aug 05, 2019 · Branding 101 By David Aaker. By: madisonavemarketing. On: August 5, 2019. Brand equity also altered the perception of brand value by demonstrating that a brand is not only a tactical aid to generate short-term sales, but also a strategic support to a business strategy that will add long-term value to the organization. Brand Equity Model
Jan 16, 2017 · BRAND EQUITY So what is brand equity you ask? Well, Aaker defines brand equity as the brand assets (or liabilities) linked to brand’s name and symbol that add to (or subtract from) a product or service – so basically, to put it simply, brand equity derives from consumers perceptions of a brand, product or service.…
Nov 24, 2014 · AAKER MODEL: Brand as product Brand Identity System Brand as organization Brand as Person Brand as symbol Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Dec 10, 2018 · The brand vision model (the Aaker model) Seven of the principles in Aaker on Branding have to do with what he calls “brand vision,” which others (including Prophet) refer to as “brand positioning.” David says, “There’s a lot of things you can call …

Aaker’s Brand Personality Model A Modern Case Study
What Is Brand Equity? Aaker on Brands

Aaker’s Brand equity model. David A. Aaker. Aaker defines brand equity as a set of five categories of brand assets and liabilities linked to a brand, its name and its symbol. These can add to or subtract from the value that a firm’s product or service gives its customers, providing various benefits and value.
Attaining brand equity is the holy grail for an organization’s branding team. This can be tackled in various ways, including using two models developed by brand management gurus, Kevin Lane Keller and David Aaker.We take a look at these two brand equity models. Keller’s Customer-Based Brand Equity (CBBE) model
Sep 11, 2017 · As defined by David Aaker, brand equity is “the assets and liabilities linked to a brand name and symbol, which add or subtract from the value provided by a product or service”.
Nov 24, 2014 · AAKER MODEL: Brand as product Brand Identity System Brand as organization Brand as Person Brand as symbol Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Sep 04, 2013 · Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, they can follow this roadmap to build and manage that potential value.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General
David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about both the models. Aaker’s Brand Equity Model. David Aaker defines brand equity as a set of assets and liabilities linked to a brand that add value to or subtract value from the product or service under that brand.
Brand identity should help establish a relationship between the brand and the customer by generating a value proposition involving functional, emotional, or self-expressive benefits.” (Aaker, 1996:68) Brand identity represents how the brand wants to be perceived, it leads brand …
In David Aaker’s pathbreaking book, Managing Brand As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage.
Apr 12, 2016 · Aaker’s Brand Equity model. In his Brand Equity model, David A. Aaker identifies five brand equity components: (1) brand loyalty, (2) brand awareness, (3) perceived quality, (4) brand associations and (5) other proprietary assets. Aaker defines brand equity as the set of brand assets and liabilities linked to the brand – its name and symbols –…
The Concept of Brand Equity – A Comparative Approach Aaker, David A., Measuring brand equity across products and Aaker’s brand equity model is used to examine the influence of brand
Aug 05, 2019 · Branding 101 By David Aaker. By: madisonavemarketing. On: August 5, 2019. Brand equity also altered the perception of brand value by demonstrating that a brand is not only a tactical aid to generate short-term sales, but also a strategic support to a business strategy that will add long-term value to the organization. Brand Equity Model
Dec 17, 2019 · One of the many types of research, tools, concepts in brand equity is the Aaker Brand Equity Model. Aaker Brand Equity model was developed by Professor David Aaker of the University of California. His model viewed the brand equity as a combination of brand awareness , brand loyalty and brand associations, which then combines with each other to finally offer the value provided by a …
This was developed by David A Aaker, leading brand theorist, in his 1996 book Building Strong Brands. Aaker developed a planning model which outlines four dimensions of brand identity:Brand as productcan be a single product, or set of products, which will affect the type of associations of the brand that customers experience. For customers, the attributes directly related to the purchase or
Jul 06, 2015 · His model placed the foundation for creating meaningful and salient brand equity that could stand the test of time. Therefore, David Aaker’s “5 Key Elements for a Stronger Brand Equity” -which have been illustrated in a complete book- are: 1. Brand Loyalty This could be a reflection of customer attachment to a brand when faced with

What Is Brand Equity? Aaker on Brands
Simplynotes Aaker’s Brand Equity Model – Service

(Aaker, 1996) Brand loyalty is considered to be an asset, which is a part of the concept brand equity. The major asset categories of brand equity are brand name awareness, brand loyalty, perceived quality and brand associations. All these asset categories add value to the product. Brand
Jun 06, 2016 · BRAND EQUITY MODELS ARE AAKER MODEL KELLER’S MODEL BAV MODEL BRANDZ MODEL 2. The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to …
Jun 02, 2018 · Brand loyalty Brand loyalty is brand’s currency as defined in Aaker Model of Brand Equity. Higher loyalty helps firms to reduce marketing costs. Also, loyalty is something which cannot be copied overnight by competition and therefore gives time to the firm to respond to any move by competitors.
David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about both the models. Aaker’s Brand Equity Model. David Aaker defines brand equity as a set of assets and liabilities linked to a brand that add value to or subtract value from the product or service under that brand.
Jun 09, 2017 · It’s been 20 years since Jennifer Aaker published her 1997 study ‘Dimensions of brand personality’ in the Journal of Marketing Research. Unlike a lot …
Apr 12, 2016 · Aaker’s Brand Equity model. In his Brand Equity model, David A. Aaker identifies five brand equity components: (1) brand loyalty, (2) brand awareness, (3) perceived quality, (4) brand associations and (5) other proprietary assets. Aaker defines brand equity as the set of brand assets and liabilities linked to the brand – its name and symbols –…
Conclusión MODELO DE AAKER EL MUNDO DEL BRANDIG Los 10 Mandamientos de Aaker Activos y Pasivos de Marca. VALOR DE MARCA SEGÚN AAKER Un poco del autor Medidas de Lealtad Medidas de Calidad Percibida Medidas de Asociación Medidas de Conciencia Identidad Propuesta de valor Posicion
Brand equity can play an important role between this adjustment of demand and supply. Aaker’s Brand Equity. In order to clarify the concept of brand equity, we use in this section of the website the marketing model of David Aaker’s Brand Equity. This gives a good insight into the individual forces that determine brand equity.
David Aaker’s Brand Equity Model Brand Equity Perceived Value Brand Awareness Perceived Quality Brand Associations Other Proprietary Brand Assets Reduced Sales And Marketing Marketing Plan Digital Marketing Facebook Marketing Employer Branding Business Branding Corporate Branding Brand Identity Design Branding Design
David Aaker Model_COKE – Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. David Aaker Model for Brand Building via Route 1 and Route 2
To measure the power of the brand (brand equity) both Kelvin Lane Keller and David Aaker proposed different brand equity models. David Aaker’s brand equity model is based on the 5 brand equity components namely Brand Loyalty, Brand Awareness, Perceived Quality, Brand Associations, and Proprietary Assets that have been discussed above.
Nov 24, 2014 · AAKER MODEL: Brand as product Brand Identity System Brand as organization Brand as Person Brand as symbol Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Sep 04, 2013 · Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, they can follow this roadmap to build and manage that potential value.

Ultimate Guide to Understanding Brand Equity {Examples
The Concept of Brand Equity A Comparative Approach

An Application of David A. Aaker’s Brand Identity Planning Model – A Case Study Approach. Survival of brands in emerging markets depends on strategic initiatives companies take. Brand identity development is an integral part of brand management.
Jun 06, 2016 · BRAND EQUITY MODELS ARE AAKER MODEL KELLER’S MODEL BAV MODEL BRANDZ MODEL 2. The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to …
David Aaker INSEAD Knowledge. According to aaker brand equity model, we are able to associate the concept for building brand equity with the below five following points;, this bestвђ“selling text has been revised with new concepts and illustrative examples to strategic market management david a. aaker managing brand equity,.
Dec 27, 2019 · What Is the Aaker Model? The Aaker Model is a brand blueprint developed by renowned marketing expert David Aaker. The model outlines how a company can attain brand equity. It also emphasizes the high importance of brand identity and offers unique solutions to build brand. The Aaker Model includes four different brand topics: awareness, loyalty, perceived quality and brand associations.
Jun 09, 2017 · It’s been 20 years since Jennifer Aaker published her 1997 study ‘Dimensions of brand personality’ in the Journal of Marketing Research. Unlike a lot …
Attaining brand equity is the holy grail for an organization’s branding team. This can be tackled in various ways, including using two models developed by brand management gurus, Kevin Lane Keller and David Aaker.We take a look at these two brand equity models. Keller’s Customer-Based Brand Equity (CBBE) model
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …
7 Main Dimension of a Market Analysis (According to David A. Aaker) To take an example, with a high degree of rivalry, i.e., availability of more competitors in the market, price competition increases and market profitability declines. Organizations with high brand equity can weaken the channels power, as they dictate their terms
Aaker Model Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness , brand loyalty , and brand associations. [10] The model outlines the necessity of developing a brand identity , which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image .
Nov 24, 2014 · AAKER MODEL: Brand as product Brand Identity System Brand as organization Brand as Person Brand as symbol Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Brand equity can play an important role between this adjustment of demand and supply. Aaker’s Brand Equity. In order to clarify the concept of brand equity, we use in this section of the website the marketing model of David Aaker’s Brand Equity. This gives a good insight into the individual forces that determine brand equity.
According to Aaker brand equity model, we are able to associate the concept for building brand equity with the below five following points; Brand Loyalty. To establish the brand loyalty, the marketer has to create the unforgettable experience that offers distinct services and privileges to retain their guests.
Attaining brand equity is the holy grail for an organisation’s branding team. This can be tackled in various ways, including using two models developed by brand management gurus, Kevin Lane Keller and David Aaker.We take a look at these two brand equity models. Keller’s Customer-Based Brand Equity (CBBE) model
Jul 06, 2015 · His model placed the foundation for creating meaningful and salient brand equity that could stand the test of time. Therefore, David Aaker’s “5 Key Elements for a Stronger Brand Equity” -which have been illustrated in a complete book- are: 1. Brand Loyalty This could be a reflection of customer attachment to a brand when faced with